Airfront

I’d like to give a compelling answer but the truth is rather dull. Its for two reasons: Firstly I wanted a name that nobody else already had that used the word “front” because front-end development is predominantly the service I offer. Secondly, there are a handful of well respected companies that use “Air” in their name and I wanted to subtly bracket myself with those companies by playing on the name.

Finally most memorable names are sort and contain two syllables or words bunched together such as PayPal, eBay, Napster, etc. Which is also part of the reason I went for the name.

I use a MacBook Pro with Adobe CS5, Textmate, MacRabbit Espresso, Panic Transmit and Parallels. This site runs in a LAMP environment (Linux, MySQL, Apache, PHP) is powered by the excellent ExpressionEngine Publishing Platform (CMS).

The “cloud rainbow” is my favourite natural phenomenon called a “Circumhorizon Arc”. Its one of nature’s most stunning creations.

I love it because its also very rare and takes just the right set of conditions to create one. Formation requires that the sun be very high in the sky, at an elevation of 58° or more, and that the cirrus cloud or haze contains plate-shaped ice crystals. The sun’s altitude determines its visibility.

I use it in part of the Airfront logo and have the motive as a reminder that something great can’t be churned out at will and should contain just the right elements.

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