You’ve reached the home of Paul Smith, a front-end developer & designer from rainy Manchester in the north of England.

In the spirit of "the cobbler never has time to fix his own shoes", you’re currently viewing a temporary website. – Please read on for an overview of Paul and his recent work.


Airfront Media Ltd is my company under which I operate as a freelance contractor and micro-enterprise.

Working with organisations large & small from across the globe, helping them to bring their ideas to life.

I specialise in Front-end/UI Development and in particular the architecture of scalable, performant and maintainable "atomic" systems.

In other words, I strive to make the life of my clients easier and in doing so create experiences that look beautiful and function responsively across all devices.


Code Computerlove, BBC, Manchester United, Area 17 NY, Reason Digital,, Amaze

Recent work


Hired by Amaze, to form part of a highly talented team tasked with delivering a major re-architecture of Lexus web properties.

I acted as a lead front-end developer working to create a modular front-end "system" with my focus being particularly on HTML & CSS. I wrote UI focused backbone-js views and used Nunjucks for isomorphic templating.

I created a re-usable Sass structure for all CSS such as grids, forms and the layout of all components that were implented in SDL Tridion ready to be used by content editors in different markets around the world.

  • HTML
  • JavaScript
  • LoDash
  • Git
  • Nunjucks
  • Grunt
  • Node
  • SDL Tridion


Working with Anything, Netmums and, I was asked to develop a mobile-first responsive system of components and templates.

Netmums and OnMeda would share the underlying core components and then theme them using Sass to fit with their brand and advertisers. I developed a standardised Sass architecture (BEM style CSS), combined with ERB templating in the Middleman asset pipeline.

  • HTML
  • Ruby/ERB
  • Rake
  • SVN
  • JavaScript
  • Middleman
  • jQuery
  • PHP

© Airfront Media Limited 2015. Registered in England & Wales. Company number: 06774355